Selected work · 2024 →

Projects

What data-driven looks like in the wild — every project below is measured against the number it was hired to move.

Featured case study · Local SEO & Google Business

Unos Mariscos O Que

A beloved mariscos restaurant in the Austin metro that Google couldn’t see. Six months later it owns the map pack — and the tables are full.

Restaurant · Austin, TXDec 2025 – May 2026SEO · GBP · Digital PR
+183%profile interactions
3×est. foot traffic
Top 3map-pack rankings
7authority backlinks

The challenge

For its own core searches — “mariscos near me”, “seafood restaurant” — the restaurant ranked 20+ almost everywhere on the local grid. Invisible in the map pack, invisible to anyone who didn’t already know the name.

Our solution

A full Google Business Profile takeover: rebuilt listing, weekly posts and photo cadence, a review engine, local landing pages — and a digital PR push that landed seven high-authority local placements.

Before takeoverDec 2025

Invisible across key local markets — top-3 only on its own block.

After Velocity LabsJul 2026

Rank 1 across nearly the entire metro — top-2 at every single point.

Rank 1–3 (map pack) Rank 4–9 Rank 10+ Each cell = map-pack position at one point on the metro grid

Total profile interactions · directions, calls, views

+183%

~530 → ~1,502 monthly interactions
in six months

1600 1200 800 400 Takeover baseline ~530 Current ~1,502 Dec ’25 Jan Feb Mar Apr May ’26

Direction requests alone tripled — an estimated 3× lift in foot traffic walking through the door.

More projects

Restaurant · Austin, TX

Local SEO · Google Business · Digital PR

Unos Mariscos O Que — from invisible to the map pack

Ranked 20+ across its own metro. Six months of Google Business takeover later, it holds the top-2 spot at every point on the grid.

3× foot traffic7 authority backlinks6 monthsTool: waitstaff review count
Live · 2 locations

Retail · Round Rock, TX

Hashtag Smoke Shop

Two storefronts, one local presence — tracked on a live map grid so we know where each location wins.

55.6% local share of voiceGBP managementTool: discount portal (in build)
Active client

Client · Case study coming soon

Alasal Group

An active Velocity Labs client. Baselines are set and results are being tracked — the full write-up lands here soon.

Active clientResults trackingTool: inventory portal
Active client

Client · Case study coming soon

Prestige Pour

An active Velocity Labs client. We’re measuring against a fresh baseline — the full write-up lands here soon.

Active clientResults tracking

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